The Growth Equation

The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo

April 16, 2020 Rahul Goel & Greg Leach Season 1 Episode 11
The Growth Equation
The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
Chapters
The Growth Equation
The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
Apr 16, 2020 Season 1 Episode 11
Rahul Goel & Greg Leach

In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine. 

You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message. 

What we cover: 

  • Roger's unique approach to building a demand generation engine 
  • How to build the right channel diversification 
  • How to balance paid vs organic marketing channels when it comes to growth  
  • What he looks for when hiring for marketers 
Show Notes

In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine. 

You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message. 

What we cover: 

  • Roger's unique approach to building a demand generation engine 
  • How to build the right channel diversification 
  • How to balance paid vs organic marketing channels when it comes to growth  
  • What he looks for when hiring for marketers