The Growth Equation

How to implement the right retention & churn model to scale with Andrew Michael

May 07, 2020 Rahul Goel & Greg Leach Season 1 Episode 13
The Growth Equation
How to implement the right retention & churn model to scale with Andrew Michael
Chapters
The Growth Equation
How to implement the right retention & churn model to scale with Andrew Michael
May 07, 2020 Season 1 Episode 13
Rahul Goel & Greg Leach

In Today's episode of the Growth Equation we got to bring on Andrew Michael who leads Business Intelligence for Hotjar and runs a successful podcast on churn called Churn.fm. Andrew gets to talk about the challenges businesses struggle with churn and some of the most important fundamentals of retention. 

We get the pleasure of talking more in depth of all of the insights he has collected through his podcast and talk more about some of the things Hotjar is doing and how is leading their business intelligence team too.   

What we cover: 

  • Why not enough businesses talk about churn 
  • How to know when you have a retention & churn problem 
  • How to implement a Churn model that drives growth 
  • What team owns retention & churn 
Show Notes

In Today's episode of the Growth Equation we got to bring on Andrew Michael who leads Business Intelligence for Hotjar and runs a successful podcast on churn called Churn.fm. Andrew gets to talk about the challenges businesses struggle with churn and some of the most important fundamentals of retention. 

We get the pleasure of talking more in depth of all of the insights he has collected through his podcast and talk more about some of the things Hotjar is doing and how is leading their business intelligence team too.   

What we cover: 

  • Why not enough businesses talk about churn 
  • How to know when you have a retention & churn problem 
  • How to implement a Churn model that drives growth 
  • What team owns retention & churn