The Growth Equation

How to rapidly test growth channels to scale with Dan Gray

June 03, 2020 Rahul Goel & Greg Leach Season 1 Episode 15
The Growth Equation
How to rapidly test growth channels to scale with Dan Gray
Chapters
The Growth Equation
How to rapidly test growth channels to scale with Dan Gray
Jun 03, 2020 Season 1 Episode 15
Rahul Goel & Greg Leach

In today's episode of The Growth Equation we are excited to bring on Dan Gray, Director of Growth at Kotn. Dan brings on a very unique perspective of working for early stage companies and helping to build growth engines. We go in depth of how you go about testing different channels, what KPIs matter the most, how having a strong brand can help you scale & what he really thinks of paid channels. 

In this episode we cover: 

  • How to test channel at a rapid rate 
  • What metrics really matter when it comes to growth 
  • The pitfalls of relying too heavily on paid channels 
  • What he looks for when building out a growth team   
Show Notes

In today's episode of The Growth Equation we are excited to bring on Dan Gray, Director of Growth at Kotn. Dan brings on a very unique perspective of working for early stage companies and helping to build growth engines. We go in depth of how you go about testing different channels, what KPIs matter the most, how having a strong brand can help you scale & what he really thinks of paid channels. 

In this episode we cover: 

  • How to test channel at a rapid rate 
  • What metrics really matter when it comes to growth 
  • The pitfalls of relying too heavily on paid channels 
  • What he looks for when building out a growth team