The Growth Equation
Leveraging Product-Led Growth to for building more sustainable growth with Wes Bush
July 22, 2020
Rahul Goel & Greg Leach
Have you ever wondered how to create growth within your product? As channels become more and more expensive to acquire customers and people's willingness to pay go down, you need to think of new ways to drive growth of your company.
Well on episode #7 of The Growth Equation, we talk to Wes Bush, founder of Product Led Growth Institute and a massive advocate of Product Led Growth frameworks.
We had a great discussion on:
- Attempt to define what product led growth is
- Talk about why some companies who have a free-trial are still not taking a product led growth approach
- Why product qualified leads are so much more qualified than marketing qualified leads
- How to increase your freeium or free trial conversion
- Some of the biggest mistakes when implementing product led growth frameworks