In today's episode of the Growth Equation we had the pleasure of bringing on Anthony Milto head of Product Marketing & Business Strategy at Intuit. With our conversation we got to cover what is product marketing and how you can create a strategic arm for your business if done right and talked about how to build sustainable businesses. Anthony is one of the thought leaders when it comes to how to build a successful product marketing org. If you ever ask the question what is product marketing, how can it be effective and how can I build a sustainable business? Then this is your episode!
In today's episode we cover:
- What is Product Marketing
- The keys to building a strategic Product Marketing Team
- The fundamentals of building sustainable businesses
- What metrics really matter when building businesses