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The Growth Equation
Join Rahul and Greg on their journey to discover the elusive Growth Equation. They endeavor to figure out exactly what it takes to build high performance companies, teams, and business functions by interviewing incredible entrepreneurs, innovators, and growth leaders.
The Growth Equation
Leveraging Product-Led Growth to for building more sustainable growth with Wes Bush
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Rahul Goel & Greg Leach
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Season 1
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Episode 19
Have you ever wondered how to create growth within your product? As channels become more and more expensive to acquire customers and people's willingness to pay go down, you need to think of new ways to drive growth of your company.
Well on episode #7 of The Growth Equation, we talk to Wes Bush, founder of Product Led Growth Institute and a massive advocate of Product Led Growth frameworks.
We had a great discussion on:
- Attempt to define what product led growth is
- Talk about why some companies who have a free-trial are still not taking a product led growth approach
- Why product qualified leads are so much more qualified than marketing qualified leads
- How to increase your freeium or free trial conversion
- Some of the biggest mistakes when implementing product led growth frameworks