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The Growth Equation
Join Rahul and Greg on their journey to discover the elusive Growth Equation. They endeavor to figure out exactly what it takes to build high performance companies, teams, and business functions by interviewing incredible entrepreneurs, innovators, and growth leaders.
The Growth Equation
How to build a sustainable growth marketing engine with Lachlan Kirkwood
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Rahul Goel & Greg Leach
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Season 1
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Episode 10
On Today's episode of the growth equation we got to bring on Lachlan Kirkwood, Growth advisor for fast growing start-up companies. An interesting fact about Lachlan is that he is based in Australia (our first guest from there).
Lachlan has a great perspective since much of Australia's tech scene is based on more bootstrapping then VC funded companies. This means that many companies need to focus on the fundamentals of proper unit economics to drive profitability when trying to acquire customers.
In the episode we cover:
- How to create channel diversification
- The keys to building out a marketing growth engine
- How to balance organic & paid channels
- The metrics to sustainable business fundamentals
- Insight into the growing Australia tech community