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The Growth Equation
Join Rahul and Greg on their journey to discover the elusive Growth Equation. They endeavor to figure out exactly what it takes to build high performance companies, teams, and business functions by interviewing incredible entrepreneurs, innovators, and growth leaders.
The Growth Equation
The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
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Rahul Goel & Greg Leach
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Season 1
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Episode 11
In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine.
You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message.
What we cover:
- Roger's unique approach to building a demand generation engine
- How to build the right channel diversification
- How to balance paid vs organic marketing channels when it comes to growth
- What he looks for when hiring for marketers