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The Growth Equation
Join Rahul and Greg on their journey to discover the elusive Growth Equation. They endeavor to figure out exactly what it takes to build high performance companies, teams, and business functions by interviewing incredible entrepreneurs, innovators, and growth leaders.
The Growth Equation
How to rapidly test growth channels to scale with Dan Gray
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Rahul Goel & Greg Leach
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Season 1
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Episode 15
In today's episode of The Growth Equation we are excited to bring on Dan Gray, Director of Growth at Kotn. Dan brings on a very unique perspective of working for early stage companies and helping to build growth engines. We go in depth of how you go about testing different channels, what KPIs matter the most, how having a strong brand can help you scale & what he really thinks of paid channels.
In this episode we cover:
- How to test channel at a rapid rate
- What metrics really matter when it comes to growth
- The pitfalls of relying too heavily on paid channels
- What he looks for when building out a growth team