How to Build a Strategic Product Marketing Team with Anthony Milto Artwork

The Growth Equation

Join Rahul and Greg on their journey to discover the elusive Growth Equation. They endeavor to figure out exactly what it takes to build high performance companies, teams, and business functions by interviewing incredible entrepreneurs, innovators, and growth leaders.

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The Growth Equation

How to Build a Strategic Product Marketing Team with Anthony Milto

June 17, 2020 • Rahul Goel & Greg Leach • Season 1 • Episode 17

0:00 | 38:13

In today's episode of the Growth Equation we had the pleasure of bringing on Anthony Milto head of Product Marketing & Business Strategy at Intuit. With our conversation we got to cover what is product marketing and how you can create a strategic arm for your business if done right and talked about how to build sustainable businesses. Anthony is one of the thought leaders when it comes to how to build a successful product marketing org. If you ever ask the question what is product marketing, how can it be effective and how can I build a sustainable business? Then this is your episode!

In today's episode we cover:
- What is Product Marketing
- The keys to building a strategic Product Marketing Team
- The fundamentals of building sustainable businesses
- What metrics really matter when building businesses